» Facebook’s development since its launch
Facebook is not just a unique phenomenon in a life of every modern person; it is also a tool which many cannot even imagine a single day without. If hasn’t always been this way. For many years, this platform stayed unknown to many Internet users, especially in Eastern Europe, where people still preferred – or just didn’t know anything apart from – ICQ, Skype, and e-mail.
It all started back in 2004, when a Harvard student Mark Zuckerberg and his three friends created a website to facilitate communication within the university. At first, it was called TheFaceBook, but later, “the” was removed.
The news about the service spread throughout the community, and the servers started to experience heavy loads. Soon after, everybody could register, not only those who were in any way involved in the education process.
Facebook made its way to the Russian market first as its analog, VK (which still goes by its full name in Russia – Vkontakte). One of Pavel Durov’s friends from the US told him about this new cool service that young people in America were using, and it didn’t take long for Durov to create Vkontakte. Despite numerous claims that Pavel’s brainchild is his own, the idea and the realization are exactly the same.
In any case, Facebook’s taking over the world was only a question of time.
Just a few years later, in 2008–2009, Facebook started to grow its presence in countries all over the globe.
In 2010, The Social Network hit the screens. The movie related the story of the first years of the platform in quite a bit of detail.
In 2012, faced with a big number of spam sign-ups, Facebook introduced the Verified feature. Users were to claim their verification badge themselves, through the special process.
The same year, in 2012, Facebook purchased the Instagram mobile app. It still owns it, and Instagram is still growing in popularity. It cost Facebook about a billion dollars. Later, several patents were purchased from Microsoft and other companies. Facebook spent billions of dollars forming a large online service aimed at collecting as many users in one place as possible.
In 2015, the number of users reached one billion, most of them using mobile devices.
In 2018–2019, Facebook was required by Russian organizations to give information on the location of their servers where Russian users’ data was being stored; later, administrative proceedings were initiated. However, even challenged with possible blocking, the platform didn’t lose in popularity. On the contrary, it continued its organic growth.
2019 brought massive changes to the game industry: Facebook presented its own platform called Facebook Gaming.
As of 2020, Facebook is the leading social media platform and the fourth website in the world by number of visits. It’s important to understand that Facebook is not only a social networking service: it is a company that owns Instagram, as well as many other less-known services.
For many advertisers, Facebook became the only source of driving traffic, which is quite understandable because there is no need for alternatives at this point. The cost of ads compared to the resulting effect is very low if you learn to use the tools provided in the Ads Manager.
When promoting products and services, the built-in features are also of great help, and their effectiveness keeps increasing by the year.