How Facebook calculates bots and extend the life of your accounts | Blog

26 October 2020
How Facebook calculates bots and how to extend the life of your accounts

Facebook makes a great effort to keep the social network safe for users 

Why are networks struggling with bots?

Bots can be created manually, with the help of a program or it can be hacked pages of real users.

Bots created by a program have primitive content: some basic information in the profile, maybe a couple of reposts and one photo on the avatar. Usually such bots don’t live long, moreover they will be replaced by thousands of new ones.

Hacked accounts of real users most often already have an activity history: posts, photos, a list of friends. 

Earlier we’ve already told you how to distinguish a bot from a person on Facebook and why it is necessary. The social network is hunting for bots for similar reasons:

User comfort. No user will like it if after logging into the account he’ll get promotional offers and spam. It is in the interests of the social network to make sure that accounts are created by real people and that they use the account as intended: communicate with friends, share information, read news, promote their products and services using permitted ways.

Safety. Social media accounts are a way to make money from users.  Everyone at least once had a situation when they received messages with a request to help with money. Also, you could receive messages with links to other sites. If the user clicked at it the intruders could steal the user’s data, including bank card information.

Moreover, when registering in the social network, users provide personal data, which the scammers can later use. 

Therefore, an important point for Facebook is to ensure the safety of its users and their data.

Advertising offers. Bots are created in order to increase traffic on external sites or to create artificial interest in a specific profile on a social network

This confuses advertisers and prevents the owners of unique content from getting to the top, who promote themselves using permitted ways.

Facebook accounts are also used to promote gray and black offers without revealing the identity of the affiliate. Considering that such products can lead to loss of money or even harm the buyer, Facebook is actively fighting with bots. Sometimes this leads to blocking even real users.

Fake information.  Bots can be used to damage the reputation of a particular user or company. And also — they can leave comments with false information.

How does Facebook calculate bots? 

The key thing that Facebook algorithms look at is user activity.  Although empty profiles are suspicious, it often happens that a real person is hiding behind it – not everyone wants to publish personal information about themselves. Facebook understands this, so the absence of a photo is not the main criteria.

Below are some of the criteria by which Facebook distinguishes real users from bots:

When the account was created. New accounts always get more attention. The social network has no user information yet, no activity history. Any excessive action will attract attention. For example, it can be a large number of shares without unique content or comments.

Personal data. Facebook does not hide that it analyzes user data. For example, to better customize ads or select publications. Based on the data that the user provided about himself: place of birth, residence, schools, university, place of work, etc. — Facebook recommends accounts of people who may be familiar to the user.

Thus, the more data a user presents, the more the social network trusts him.  Bots may have a basic profile filled out and may be missing key points: email and phone number.  More often one of the types of contacts is provided.

Such caution is forgivable for users whose account was created long ago. But while the social network has not yet managed to collect enough information about the user, it can cause distrust.

Spamming. On Facebook, you can’t send messages to all users of the network. There are no restrictions if the accounts are on the friend list with each other. But if the user sends messages to everyone in a row, this can lead to account verification.

Friend list. On Facebook it is normal if the user adds 10-15 friends per day. If there are more, it may attract attention. Similarly, if the account sends strictly 10-15 applications: real users do not count how many applications they have sent, but they also do not do it in a fixed amount.

User complaints. This is one of the most important criteria.  In case of complaints from users, the account will be checked by Facebook algorithms or moderators. As a result it can be blocked for the verification period or for life. Bots can get complaints, for example, for spam or inappropriate comments. In the latter case, it concerns the attack on the accounts of specific users or comments under the posts.

At the same time, real users can also get complaints. For example, for dubious advertising and statements.

Digital fingerprint. Every device you connect to the network leaves a digital fingerprint. It is formed from data about the device from which you sign in to your account, location and information about the internet provider.

If the account data matches the data of a previously banned profile, it can be quickly blocked. Algorithms can assume that one person is behind all accounts, and since he has already violated Facebook policies, maybe again.

How to prolong the life of accounts 

If a bot is created with the aim of sending spam, boosting followers-likes, or ruining someone’s reputation, more often the creators do not spend a lot of time preparing such accounts for work or do not do it at all. Reason: usually such bots don’t live long.

In the case of cheating, they are essentially harmless and will receive a ban for a large amount of activity. In the case of spam and negative comments, they will receive complaints from real users.

If you need an account to advertise, then how to prolong its life we explained in a separate article: “How to warm up your Facebook account“.

Let us briefly remind you:

  • Regardless of whether you are creating a new account or using a brute (hacked account)  — imitate the actions of a real person and increase the activity that is similar to human behavior.  And it is inconsistent, while not harming other users.
  • Personal data. Provide as much information as possible for your account. The more Facebook knows about you, the more it trusts you.
  • Keep an eye on your digital footprint. Use a proxy and antidetect browser to create digital prints. It’s important that you create a unique digital footprint for each account.
  • Don’t start advertising campaigns until you warm up your account. If you hurry, the account may get checked out quickly, and a ban may follow.

Some affiliates prefer not to waste time heating up their accounts and buy ready-made ones.  In this case, it is important to choose trusted sellers.

For example, in you can buy cloud accounts of different geo, a bonus to which is an antidetect browser, resident proxies with a replacement guarantee within two weeks.  Regarding the latter: the account will be replaced if the spec is below $ 1050 and the account was blocked through no fault of yours.