How to work with SP offers - Blog Dont.Farm
Subscription payment, or SP, is an offer where webmasters get paid per subscription. Foreign users have been making purchases on the internet and paying for content for a long time.
In Russia it was not that popular, but during the period of pandemic and isolation this market has begun to grow rapidly. As a result, more and more users are shopping online, learning, and purchasing paid subscriptions to get quality content.
The benefits of SP
Any affiliate can work with it. SP offers are mostly white hat offers: training courses, consulting, online cinemas, weight loss programmes, online shops, etc.
In order to work even with sophisticated sources like Google and Facebook, you can do without gray tools like cloaking.
Thus, such offers are suitable for both novice affiliates and experienced webmasters who want to learn a new direction.
The main thing is to make sure that the ad accounts themselves and the linked payment card meet the requirements of the traffic source. If you have problems with that, try the solution from dont.farm. You can buy Google, Twitter, and Facebook accounts from us one by one or set up a subscription, depending on your tasks and the number of accounts you need.
Different sources of traffic can be used. As a rule, advertisers have no restrictions on traffic sources, as long as users subscribe.
In practice, SP gives good conversions in all traffic sources: Google, Facebook, Yandex, TikTok, myTarget. You can work with all of them, or choose the one you know well and feel comfortable with.
The only thing — don’t forget that even if the offer is white, your ad, creative, and landing page must meet the requirements of a particular traffic source. Otherwise, you won’t be able to run the ad or the account may even be blocked.
We have dealt with this in separate articles:
High conversions. To attract users, companies may offer a discount for a trial period.
For example, the first month’s Premium subscription from Ozon costs RUB 99. All subsequent months will cost 199 roubles a month. Another example is Yandex Plus. You can use the service for free for the first 90 days, after that the cost will be 199 rubles per month.
Due to such offers and low cost, users are quicker to sign up for a trial subscription. If the service suits him, he extends the subscription, which is a plus for the webmaster. See the paragraph below for more details.
Regular income. In addition to the one-time payment for a referred user, the webmaster can receive up to 50% of each user’s payment if the subscription is renewed.
Thus, even if you stop working with this offer, you will receive passive income for users who will renew their subscription.
There are no geo restrictions. When it comes to subscriptions, most of the time it doesn’t matter what country the user is from. The main thing is that the user has to make the targeted action — to subscribe.
Due to this, you can promote the offer to a greater number of users, including in geo with low cost per click.
The main thing is to prepare your creatives and your marketing campaign in several languages, depending on the country you want to work with.
There is no hold or very little hold. As a rule, payment is made within 24 hours after the user has subscribed.
How to choose an offer
There are many SP-offers and almost all of them are white. You can choose a product that you have already worked with or try a completely new direction.
The terms will all depend on the quality of the product and its popularity. The fee per conversion can be either 50 or 500 roubles.
For example, there is a breakdown on the promotion of an SP-offer with the Ketoplan weight loss programme at the link. Already in the test phase, the ROI was 26.53%.
When choosing an offer, take into account seasonal demand for a particular product: weight loss may be most relevant before the summer or after the holidays. Educational programmes may not be in high demand during the holiday season, but closer to the cold season, they may show good results.